• Yusuf Ali

With the pledged all inclusive government of Governor Mai Mala Buni of Yobe state, and the bold step to revive, the once robust Yobe economy, i wish to call on the state government to support and partner with the local Print Media in the state as members of the Fourth Estate of the Realm.

There is no doubt, when the state government support and partner local Prints Media, it will enable them to carry out their job effectively and contribute to the development of the State.

Yobe is one of the best North Eastern states that provided enabling environment for the proliferation of print media, in the years preceding 2007, there were more than seven Newspapers and Newsmagazines publishing outfit in the State.

The Previous Government has encouraged, supported and even patronized the local media to thrive.

I can vividly recalled with nostalgia the good days when ‘The Mark Newspaper, Informant, Rural Front The News, The Nest’ to mention but few, were making waves and always on the Newsstand contributing to the development of the Sate.

“I worked with most of them, and it helped me in the foundation of my career. I can say that the Bukar Abba Ibrahim era has greatly assisted the local media and it was the best of its time.”

The previous governments have done their part, but because of the teething problems associated with the Print Media they have collapsed.

Other factors contributed in their collapsed including High cost of printing materials, Boko Haram insurgency, digital disruptions, lack of government and private sector support and patronage for Adverts among other challenges that led to its total decline in the State.

Our brothers, Publishers from the South who made Yobe their home in the spirit of one Nigeria, all left because of unfavourable business environment, and other challenges, a very sad development for business enterprise for Yobe as a state to grow and be part of the Nigerian economy.

As we remained undaunted, we really want to keep our job and contribute our quota to development of the State. That is what we know best. The local Print Media are very loyal, they are, and always guided by the ethics of journalism and truth. They are good players in the State’s economy, creating some sorts of media business chain hubs.

The Print Media publishing industry is bedeviled with many challenges. Unless government provides the enabling environment, support and patronage, It’s bad business and many who want to venture into it cannot do so because of the challenges.

It is high time, the Yobe state government should come to the aid of the local Print Media, so they also can feel the dividends of democracy.

Our brothers from the South who fled the state, still believed in Yobe and very much interested to return back to their business if there is favourable climate for the local Print Media business to thrive and prosper.

Few would debate the importance of the local Print Media, a free press to act in the public interest and hold institutions to account, when the layman alone could not. To educate, to inform, to inspire, to challenge, and to entertain.

Most of us tend to start our day consuming the news and journalistic opinion in one way or another. But how do we do has changed radically. Cast your mind back just a little over a decade, to a time before the IPhone, SmartPhone, Facebook or Twitter.

Our relationship with the news and the media was, typically, with a publisher. We’d entrust a newspaper editor to curate and package content for us that would broadly be in line with our interests, in much the same way we used to behave with music albums and TV Channels before both face their digital disruptions.

Today, however, our relationship with publishers and the media is radically different. Our relationships tends not to be with one trusted publisher, although many of us will still have favorite Newspapers, Magazines or Journalists.

Our access points is no longer solely through the bundle of pages which laid on our doormats. And our reading occasions to an always – on, always – connected existence – where we are exposed to our accessing content day and night at our finger tips, even when we are not doing so intentionally.

At a time when more than 40 percent of Web traffic is coming from Facebook or Google, says a recent report, the bulk of media spending at these digital giants is hard to ignore and has a far-reaching impact on the print media industry.


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